Why Big Twitch Streamers Are Switching to Kick in 2025

 

Why Big Twitch Streamers Are Switching to Kick in 2025

Twitch, once the undisputed leader in livestreaming, is now facing serious competition from Kick — a newer platform backed by deep pockets and looser content restrictions. Many high-profile streamers have already jumped ship, including xQc and Adin Ross.

Here’s why this shift is happening:

1. Massive Revenue Splits

Kick offers a 95/5 revenue split, meaning creators keep 95% of what they earn. That’s a huge leap from Twitch’s standard 50/50, or 70/30 for a select few.

2. Fewer Restrictions

Twitch has been criticized for inconsistent bans and vague content guidelines. Kick, on the other hand, has a more relaxed moderation policy, which appeals to creators who want more freedom.

3. Upfront Cash Deals

Kick is offering multi-million dollar contracts to top streamers — often with fewer requirements. It’s a no-brainer for creators looking for financial security.

If Twitch doesn’t adapt fast, 2025 might mark the year Kick becomes the new king of live content.

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